Visual communication is prominent in workplaces and marketing teams. While visuals are best for improving employee engagement during internal communication, they also help marketers capture their audiences’ attention. Content creators can use a PDF maker to edit PDF text and complement it with stunning visuals for more productivity. In this post, we’ll unpack the most effective ways to charm an audience using visual communication.
What is visual communication?
Visual communication involves presenting a message using graphic elements that better convey its meaning. Short videos, images, and infographics can help you tell stories that will evoke the intended response from viewers.
We live in a hyper-digital age with an average attention span of 8 seconds. This explains why visual content on TikTok and Instagram receives more online engagement than text.
Aside from that, incorporating visuals in your content strategy lets you cut through the noise to make a lasting impression. It’s very effective for organizing your ideas to capture viewers’ attention.
You don’t have to possess high-end graphic design skills or tools to use stunning visuals in creating documents. Using a document management system like Lumin PDF, you can add any of these to your files:
- Screen recordings
- Data visualizations
- Embedded social media posts, etc.
Challenges of visual communication
Visual storytelling is the easiest way to communicate with an audience. However, for many reasons, most creators are reluctant to integrate visuals into their design process fully.
Creating visually engaging documents requires time and continuous practice. It also requires in-depth research, keen attention to detail, and multiple revisions.
You also need a firm grasp of design concepts like color theory and composition to create a coherent and impactful message.
Importance of visual communication
Having an outstanding idea is not enough. You need to present it in a way that generates the most impact from your viewers. Here are the top reasons to use visuals when preparing your documents.
For effective communication
Take a modern workplace, for example. Employees are swamped with tasks, deadlines, endless notifications, and unread emails. Social media also offers the temptation for more distraction.
So how do you get their attention? Being an excellent visual communicator means crafting narratives in a way that retains critical information and ensures they open it. Using high-quality images, videos, and infographics increases the chances for viewers to open, assimilate, and reply to your communication.
Note that visual content is usually heavier in size. If you’re concerned about the size of the document after inserting videos or pictures, you can use a compress PDF tool to shrink the size before sharing.
Did you know that the part of the brain that processes visual information is much larger than the part that enables you to read? This explains why 50% of people are visual learners and prefer to consume content by viewing.
Visual content is much easier to commit to memory, so maximize its possibilities for document creation. Images, infographics, and videos are also best for establishing a personal connection with your audience, making it easier for them to recall when necessary.
As a business, your competitors are also putting out brilliant content. Now that there’s so much great material online, you can only stand out by using stunning visuals that make a lasting impression.
Text-based content takes longer to read and absorb, unlike visuals. The chances of getting lost in the train of thought while reading are also high, rendering the entire communication ineffective.
Tables, charts, and graphs are best for highlighting the main points, while short videos can explain the main concepts in minutes. Images can serve as solid examples for the critical points in your presentation, making the information more memorable.
Using visuals in your document design saves time for yourself and your audience. It becomes easier for viewers to process the information faster and respond accordingly.
How to implement visual communication in document design
Designing day-to-day documents such as PDF forms, office presentations, and marketing campaigns can be more interactive when complemented with compelling visuals. Here are some best practices to help you integrate graphics into your communication.
Add visually appealing elements
Your choice of visual imagery depends on the kind of reaction you want to inspire. The goal is to create content that engages with your audiences’ senses and creates a long-term connection.
Visuals keep things fresh and attractive, so you should experiment with one or more visual formats. You should also remember that your audience comprises people from diverse cultural backgrounds and perspectives. Your message should reflect this diversity.
Use engaging visuals to tell stories
Data storytelling is the easiest way to communicate critical insights to a mixed audience. You can provide a walk-through of products, processes, and workflows within a short time. The good news is it sticks for longer.
Many businesses use engaging visuals to tell their brand stories and organize reports. After receiving data from fillable PDF forms, you can use fun infographics to portray the survey results.
Industry reports also use graphs, charts, and other data visualizations to display rankings, performance, and points for improvement. You can use tables to illustrate comparisons of concepts and draw reasonable conclusions.
Design with professional tools
You can get the best out of your creative process by using professional tools for document design. With Lumin PDF, you can add visuals to templates, presentations, and files for marketing campaigns.
Inserting photos, GIFs, or charts can mess up the arrangement of your work. Once you rearrange, this same tool is a convert PDF software that keeps your design’s formatting when you save it as PDF.
Integrating visual communication into your workflows is great, but you must consider easy access when selecting tools. Excellent collaborative software makes the design process smooth and accessible for all participants.
With Lumin PDF, you can design fillable PDF form templates, contracts, and meeting communications. These creations are stored on the cloud, and you can share them with your colleagues or clients to view them when necessary.
Maintain a defined style and branding for the visual elements you use. Staying consistent with design elements like themes, colors, and templates will help viewers quickly identify your material.
Consistency also helps you to develop an identity around your content. So, focus on producing quality over quantity; you’ll benefit more from visuals.
The majority of content users favor visual communication over text because it brings the most important details to the fore.
It’s best for office communication, marketing campaigns, and standard presentations. Editing tools like Lumin PDF don’t just help you fill PDF online; they can also assist with document design.
The days of using solely text-based documents are behind us. Now, you can locate or create images, GIFs, videos, or infographics and embed them within your PDF files using a collaborative tool on your device.